Legal

Terms for advertisers

Last updated 24 October 2026

Draft for a lawyer’s review. This page describes what the product does today, in plain words. It has not yet been reviewed by a lawyer and may change before it becomes the final text.

These terms apply when you create an advertiser account on Freebee Ads and book time on a mall screen. "We" and "Freebee Ads" mean Freebee Media Pvt Ltd (registered company name to be confirmed), Hyderabad (registered company details to be added). "You" means the business that signs up. By signing up you agree to these terms and to the Privacy notice.

What a booking is

A booking buys time on one or more screens for a date range. Each screen plays a loop (by default 8 slots of 10 seconds, 80 seconds in all) and you book one or more slots in that loop per day, or an hour window inside the screen's opening hours.
Every screen has a fixed rate per slot per day set by our team. There is no bidding. A window costs its share of the day's rate. The price is shown before you confirm and does not change afterwards.
A video or image ad shares the loop with other advertisers. A game ad (for example Hit for Six) holds its window on its own: one brand on the wall at a time.
A booking is yours when the site shows it as confirmed. If the creative is still waiting for approval, the booking waits with it and starts playing once the creative is approved.
Screens, dates and slots are sold first come, first served. If a slot is taken while you are booking, you are told and nothing is charged.

Approval before anything plays

Nothing plays on a screen until a person on our team has approved it. Upload checks (file type, size, length) are automatic; approval is a human decision.
We check every creative against the Content policy and the rules of the mall it will play in. Approval usually takes one working day.
If we refuse a creative, you see the reason on your Creatives page, word for word. You can fix it and upload it again, which starts a new review.
If you replace the file or change the game settings of an approved creative, it stops playing and goes back into review. Your booked dates stay booked.

Why we may refuse or stop an ad

We may refuse an ad, or stop one that is already playing, when it breaks the Content policy, the mall's own rules, or Indian law; when a rights holder or the mall complains and we cannot resolve it quickly; or when the file does not play properly on the screen. If we stop an ad that was already running, the dates it did not play are credited (see Make-goods). You are responsible for having the rights to everything in your creative.

Payment and invoices

Online payment is not available yet. After you confirm a booking you pay by bank transfer or UPI to the account we send you, and our team marks the booking as paid.
Until a booking is paid it shows as "payment pending". We may hold an unpaid booking from playing if payment has not arrived two working days before its start date; we will tell you first.
We send an invoice for each booking. If you add your GSTIN to your profile it goes on the invoice. Tax treatment and invoice format are being confirmed with our accountant and may change.
Prices are in Indian rupees and exclude taxes unless the page says otherwise.

Cancellations

You can cancel a booking that has not started yet from your Campaigns page, at any time before the first date. Nothing is charged for it, or a payment already made is refunded in full to the account it came from.
Once a booking has started, dates that have already played are charged. Future dates of a running booking cannot be cancelled online yet; write to us and we will free the dates we can.
We may cancel a booking ourselves if a screen is removed from service for good, or if the mall closes the location. Any unplayed dates are refunded.

Make-goods when a screen is down

Every play is written to an append-only record by the screen itself. The plays shown on your dashboard are that record, not an estimate.
If a screen is offline during a window you paid for, the plays it missed are either credited back as extra days on the same or a similar screen, or refunded for the missed share, whichever you prefer. This is our "verified plays, or credited" promise.
Audience numbers (people walking past, watchers, attention time, age and gender mix) are estimates from a camera and are provided to help you judge your campaign. They are not a guarantee of footfall or results, and a camera that is not counting does not by itself trigger a make-good. The dashboard tells you clearly when a screen is not counting.

Content rules

You confirm that you own or have licensed everything in your creative, including music, images, logos, and the likeness of any real person who appears, and that the ad is true and not misleading.
Game ads and prizes must follow the Content policy. The prizes you promise are yours to honour: a shopper who shows a valid coupon at your counter must receive what the coupon says.
You will cover us for any claim that your creative broke someone's rights or the law.

Measurement and your data

Your dashboard shows plays per screen and audience estimates for your own campaigns. You never receive personal data about any shopper. Wallet phone numbers are never shown to advertisers; you see coupon counts and, at the counter, the coupon code only.
You may export your own play and audience numbers as CSV at any time.

Your account

Keep your password private. Anyone who signs in with it can book on your behalf. There is no password reset yet; write to us if you are locked out.
One account is one business. Do not share an account between businesses.
We may suspend an account that does not pay, uploads content that breaks the Content policy repeatedly, or tries to interfere with the screens, the game or other advertisers.

Limits of our liability

Our total liability to you for a booking is limited to the amount you paid for that booking.
We are not liable for indirect losses, lost profits, or lost business, or for the mall's decisions about opening hours, power or access.
Screens are in public places run by others. We do our best to keep them playing but do not promise uninterrupted service; the make-good rules above are the remedy for downtime.