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THE FREEBEE IDENTITY / 01

A little bee.
A bigger presence.

Honey yellow. Confident ink. Room to breathe.
A proposed identity for a brand made to be seen.

freebee adsPRIMARY IDENTITY
THE SYMBOL / 24PX AND UP
freebee adsINVERSE IDENTITY
Freebee's warm yellow and black 3D bee mascotA FRIENDLY FACE / THE MASCOT
01 / COLOUR

Warm. Clear. Recognisable.

Honey#F4C542
Ink#20201D
Ivory#F8F7F2
Stone#F0EDE4

Use ink on yellow for readable contrast. Give yellow a purpose: an action, a highlight, a moment of personality.

02 / TYPOGRAPHY

Instrument Sans.

Open, modern, and quietly distinctive. Regular and medium weights for headlines and body copy. JetBrains Mono for numbers.

Aa Bb Cc Dd Ee

Real places. Measurable attention.

01 / 26,813 / 2.7s
03 / THE DETAILS

One mark.
A consistent character.

Give the bee some air.

Keep at least one wing width of clear space around the mark. Use the simple symbol at small sizes, with a minimum width of 24px.

Keep the mascot for human moments.

Use the character for welcome messages, campaign celebrations and interactive experiences. Keep the navigation and reporting focused on the geometric mark.

Keep the story honest.

Installation images are AI-generated concepts. Label them clearly until actual venue photography is available.

04 / YOUR BRAND FILES

Ready to make an impression.

Editable SVG marks, a transparent PNG mascot, and reusable colour tokens. Wordmarks use live text; install Instrument Sans for the intended appearance.

Freebee brand · Honey / Ink · Freebee Ads